'Psychological ownership': Expert explains why Black Friday shoppers throw punches over bargains
Alternet,
Colleen P. Kirk, New York Institute of Technology Black Friday, the most celebrated shopping day of the year, abounds with…
There's a reason why Black Friday shoppers are so scary, and its called 'psychological ownership.' A professor of marketing explains how it works.
Business Insider,
Colleen P. Kirk is an assistant professor of marketing at the New York Institute of Technology.
Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership'
Public Radio International,
Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or…
Why do Black Friday shoppers throw punches over bargains? A marketing expert explains
Salon,
Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or…