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Communicating National Image through Development and Diplomacy

Overview of attention for book
Attention for Chapter 3: The Business of Bilateral Branding
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Chapter title
The Business of Bilateral Branding
Chapter number 3
Book title
Communicating National Image through Development and Diplomacy
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-76759-8_3
Book ISBNs
978-3-31-976758-1, 978-3-31-976759-8
Authors

Karin Gwinn Wilkins