You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Multidimensional Scaling in Marketing Research: An Illustrative Application to a Telecommunications Pricing Problem
|
---|---|
Chapter number | 19 |
Book title |
Data, Expert Knowledge and Decisions
|
Published by |
Springer, Berlin, Heidelberg, January 1988
|
DOI | 10.1007/978-3-642-73489-2_19 |
Book ISBNs |
978-3-64-273491-5, 978-3-64-273489-2
|
Authors |
J. D. Carroll, B. B. Hollister, R. T. Iosso, S. Pruzansky, J. A. Rotondo, S. L. Weinberg |