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| Chapter title |
Konturen eines Marketing in flüchtigen Märkten
|
|---|---|
| Chapter number | 10 |
| Book title |
Vom Business Process Reengineering zum Change Management
|
| Published by |
Gabler Verlag, Wiesbaden, January 1997
|
| DOI | 10.1007/978-3-322-99973-3_10 |
| Book ISBNs |
978-3-40-912223-8, 978-3-32-299973-3
|
| Authors |
Hans-Peter Liebmann, Liebmann, Hans-Peter |