You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Test design for evaluating the source characteristics
|
|---|---|
| Chapter number | 5 |
| Book title |
Targeting Using Augmented Data in Database Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-14577-4_5 |
| Book ISBNs |
978-3-65-814576-7, 978-3-65-814577-4
|
| Authors |
Bettina Hüttenrauch |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 100% |