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Sound Branding

Overview of attention for book
Attention for Chapter 2: Theoretische Grundlagen der Markenführung
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9 Mendeley
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Chapter title
Theoretische Grundlagen der Markenführung
Chapter number 2
Book title
Sound Branding
Published by
Gabler, January 2009
DOI 10.1007/978-3-8349-9460-8_2
Book ISBNs
978-3-83-491639-6, 978-3-83-499460-8
Authors

Paul Steiner

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 4 44%
Researcher 2 22%
Student > Master 2 22%
Unknown 1 11%
Readers by discipline Count As %
Chemistry 3 33%
Business, Management and Accounting 2 22%
Pharmacology, Toxicology and Pharmaceutical Science 1 11%
Economics, Econometrics and Finance 1 11%
Engineering 1 11%
Other 0 0%
Unknown 1 11%