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Mendeley readers
| Chapter title |
Theoretische Grundlagen der Markenführung
|
|---|---|
| Chapter number | 2 |
| Book title |
Sound Branding
|
| Published by |
Gabler, January 2009
|
| DOI | 10.1007/978-3-8349-9460-8_2 |
| Book ISBNs |
978-3-83-491639-6, 978-3-83-499460-8
|
| Authors |
Paul Steiner |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 44% |
| Researcher | 2 | 22% |
| Student > Master | 2 | 22% |
| Unknown | 1 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Chemistry | 3 | 33% |
| Business, Management and Accounting | 2 | 22% |
| Pharmacology, Toxicology and Pharmaceutical Science | 1 | 11% |
| Economics, Econometrics and Finance | 1 | 11% |
| Engineering | 1 | 11% |
| Other | 0 | 0% |
| Unknown | 1 | 11% |