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| Chapter title |
Empirische Analyse der psychografischen Wirkungen von Corporate Sustainable Brands
|
|---|---|
| Chapter number | 3 |
| Book title |
Corporate Sustainable Branding
|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-4077-3_3 |
| Book ISBNs |
978-3-83-494076-6, 978-3-83-494077-3
|
| Authors |
Christian Rauch, Rauch, Christian |