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Chapter title |
Aktives Corporate Reputation Management durch konsequentes Markenkontaktpunkt-Management – das Beispiel TeamBank
|
---|---|
Chapter number | 16 |
Book title |
Corporate Reputation Management
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3720-9_16 |
Book ISBNs |
978-3-83-493043-9, 978-3-83-493720-9
|
Authors |
Jörg Bruch |