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Luxury Marketing
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction
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Altmetric BadgeChapter 2 More on Luxury Anti-Laws of Marketing
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Altmetric BadgeChapter 3 Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers
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Altmetric BadgeChapter 4 An Intercultural Comparison of the Perception of Luxury by Young Consumers
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Altmetric BadgeChapter 5 Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison
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Altmetric BadgeChapter 6 Luxury Brands from a Psychoanalytic Perspective
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Altmetric BadgeChapter 7 Indulging the Self Positive Consequences of Luxury Consumption
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Altmetric BadgeChapter 8 How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products
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Altmetric BadgeChapter 9 Luxury Buying Behaviour and the Role of Culture: An Indian Context
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Altmetric BadgeChapter 10 Perceptions, Attitudes and Luxury Brands
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Altmetric BadgeChapter 11 Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs
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Altmetric BadgeChapter 12 Luxury Brands in the Digital Age – the Trust Factor
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Altmetric BadgeChapter 13 Luxury Goods vs. Counterfeits: An Intercultural Study
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Altmetric BadgeChapter 14 Brazil: Luxury and Counterfeits
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Altmetric BadgeChapter 15 Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk
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Altmetric BadgeChapter 16 What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom
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Altmetric BadgeChapter 17 Counterfeiting of Luxury Brands: Opportunity beyond the Threat
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Altmetric BadgeChapter 18 Luxury SMEs Networks
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Altmetric BadgeChapter 19 Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength
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Altmetric BadgeChapter 20 Personal Selling for Luxury Brands
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Altmetric BadgeChapter 21 The Hedonistic Consumption of Luxury and Iconic Wines
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Altmetric BadgeChapter 22 Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling