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Mendeley readers
| Chapter title |
Shopper Activation: Umsetzung von Shopper Insights in reale Action
|
|---|---|
| Chapter number | 6 |
| Book title |
Shopper-Marketing
|
| Published by |
Gabler, January 2011
|
| DOI | 10.1007/978-3-8349-6460-1_6 |
| Book ISBNs |
978-3-83-492224-3, 978-3-83-496460-1
|
| Authors |
Gabriele Hunstiger, Peter Dräger |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 100% |
| Student > Master | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 100% |
| Economics, Econometrics and Finance | 1 | 50% |