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Chapter title |
Zum Nutzen führt der Wert
|
---|---|
Chapter number | 5 |
Book title |
Kundennutzen – Schlüssel zum Verkaufserfolg
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-17453-8_5 |
Book ISBNs |
978-3-65-817452-1, 978-3-65-817453-8
|
Authors |
Thomas Menthe, Manfred Sieg |