You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Chapter title |
Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting
|
---|---|
Chapter number | 20 |
Book title |
Emerging Markets from a Multidisciplinary Perspective
|
Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-75013-2_20 |
Book ISBNs |
978-3-31-975012-5, 978-3-31-975013-2
|
Authors |
Ashish Gupta, Anushree Tandon, Gupta, Ashish, Tandon, Anushree |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 11% |
Student > Bachelor | 1 | 11% |
Lecturer | 1 | 11% |
Student > Doctoral Student | 1 | 11% |
Lecturer > Senior Lecturer | 1 | 11% |
Other | 0 | 0% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 11% |
Psychology | 1 | 11% |
Economics, Econometrics and Finance | 1 | 11% |
Social Sciences | 1 | 11% |
Unknown | 5 | 56% |