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Mendeley readers
Title |
From Chinese Brand Culture to Global Brands
|
---|---|
Published by |
Palgrave Macmillan UK, October 2013
|
DOI | 10.1057/9781137276353 |
ISBNs |
978-1-349-44663-6, 978-1-137-27635-3
|
Authors |
Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 6% |
Denmark | 1 | 6% |
Unknown | 16 | 89% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 17% |
Lecturer > Senior Lecturer | 2 | 11% |
Student > Ph. D. Student | 2 | 11% |
Student > Doctoral Student | 1 | 6% |
Student > Bachelor | 1 | 6% |
Other | 4 | 22% |
Unknown | 5 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 22% |
Business, Management and Accounting | 4 | 22% |
Arts and Humanities | 3 | 17% |
Unspecified | 1 | 6% |
Economics, Econometrics and Finance | 1 | 6% |
Other | 1 | 6% |
Unknown | 4 | 22% |