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| Chapter title |
Marketing and Advertising Strategies: What’s it all About?
|
|---|---|
| Chapter number | 10 |
| Book title |
Japan Inc. on the Brink
|
| Published by |
Palgrave Macmillan, London, January 2015
|
| DOI | 10.1057/9781137469441_10 |
| Book ISBNs |
978-1-349-50051-2, 978-1-137-46944-1
|
| Authors |
Susan Carpenter |