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Mendeley readers
Chapter title |
Selection of Digital Marketing Channels: Application of Modern Portfolio Theory
|
---|---|
Chapter number | 62 |
Book title |
Industrial Engineering, Management Science and Applications 2015
|
Published by |
Springer, Berlin, Heidelberg, January 2015
|
DOI | 10.1007/978-3-662-47200-2_62 |
Book ISBNs |
978-3-66-247199-9, 978-3-66-247200-2
|
Authors |
Tomás Frausto-da-Silva, António Grilo, Virgílio Cruz-Machado, Frausto-da-Silva, Tomás, Grilo, António, Cruz-Machado, Virgílio |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 1 | 3% |
Switzerland | 1 | 3% |
Unknown | 32 | 94% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 4 | 12% |
Student > Master | 3 | 9% |
Student > Bachelor | 3 | 9% |
Lecturer | 2 | 6% |
Other | 2 | 6% |
Other | 5 | 15% |
Unknown | 15 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 24% |
Decision Sciences | 2 | 6% |
Engineering | 2 | 6% |
Environmental Science | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Other | 3 | 9% |
Unknown | 17 | 50% |