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Leveraging Mobile Media

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Cover of 'Leveraging Mobile Media'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Incentives, barriers, and drivers for media development under the influence of mobile communications
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    Chapter 3 The mobile communication system: elements and characteristics
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    Chapter 4 The social use of the mobile communications system
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    Chapter 5 Cross-media and cross-network strategies for mobile media
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    Chapter 6 Innovation policy for mobile media
Attention for Chapter 2: Incentives, barriers, and drivers for media development under the influence of mobile communications
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