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The impact of free trial acceptance on demand for alternative nicotine products: evidence from experimental auctions

Overview of attention for article published in Harm Reduction Journal, June 2015
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1 tweeter

Citations

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6 Dimensions

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34 Mendeley
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Title
The impact of free trial acceptance on demand for alternative nicotine products: evidence from experimental auctions
Published in
Harm Reduction Journal, June 2015
DOI 10.1186/s12954-015-0052-3
Pubmed ID
Authors

Matthew C. Rousu, Richard J. O’Connor, Maansi Bansal-Travers, James M. Pitcavage, James F. Thrasher

Abstract

This study explored the relationship between product trials and consumer demand for alternative nicotine products (ANP). An experimental auction was conducted with 258 adult smokers, wherein participants were randomly assigned to one of four experimental conditions. The participants received the opportunity to try, but did not have to accept, one of three relatively novel ST products (i.e., snus, dissolvable tobacco, or medicinal nicotine), or they were placed into a control group (i.e., no trial). All the participants then bid on all three of these products, as well as on cigarettes. We assessed interest in using ANP based on both trial of the product and bids placed for the products in the experimental auction. Fewer smokers were willing to try snus (44 %) than dissolvable tobacco (64 %) or medicine nicotine (68 %). For snus, we find modest evidence suggesting that willingness to try is associated with greater demand for the product. For dissolvable tobacco or medicinal nicotine, we find no evidence that those who accept the product trial have higher demand for the product. Free trials of a novel ANP were not strongly associated with product demand, as assessed by willingness to pay. Given the debate over the potential for ANP to reduce the harm from smoking, these results are important in understanding the impact of free trial offers on adoption of ST product as a strategy to reduce harm from tobacco use.

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 1 3%
Denmark 1 3%
Unknown 32 94%

Demographic breakdown

Readers by professional status Count As %
Researcher 8 24%
Student > Master 8 24%
Professor 3 9%
Student > Bachelor 3 9%
Other 3 9%
Other 5 15%
Unknown 4 12%
Readers by discipline Count As %
Psychology 9 26%
Social Sciences 5 15%
Medicine and Dentistry 4 12%
Environmental Science 4 12%
Agricultural and Biological Sciences 2 6%
Other 4 12%
Unknown 6 18%

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 June 2015.
All research outputs
#2,763,141
of 5,214,302 outputs
Outputs from Harm Reduction Journal
#235
of 280 outputs
Outputs of similar age
#99,036
of 176,838 outputs
Outputs of similar age from Harm Reduction Journal
#9
of 9 outputs
Altmetric has tracked 5,214,302 research outputs across all sources so far. This one is in the 33rd percentile – i.e., 33% of other outputs scored the same or lower than it.
So far Altmetric has tracked 280 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.8. This one is in the 7th percentile – i.e., 7% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 176,838 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 34th percentile – i.e., 34% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one.