“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Article in Journal of Business Research (March 2024)
The most recent citing publications are shown below. View all 14 publications that cite this research output on Dimensions.
Article in Journal of Business Research (March 2024)
Article in Brain and Cognition (September 2023)
Article in Brain and Cognition (March 2023)