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Mendeley readers
| Chapter title |
Digitale Strategie in der B2B-Kommunikation – ein Fallbeispiel
|
|---|---|
| Chapter number | 8 |
| Book title |
Innovativer Einsatz digitaler Medien im Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-16774-5_8 |
| Book ISBNs |
978-3-65-816773-8, 978-3-65-816774-5
|
| Authors |
Frank Fuhrmann, Aljoscha Kertesz |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 67% |
| Student > Master | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 67% |
| Economics, Econometrics and Finance | 1 | 33% |