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| Chapter title |
Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market Preferences
|
|---|---|
| Chapter number | 3 |
| Book title |
Political Marketing and Management in the 2017 New Zealand Election
|
| Published by |
Palgrave Pivot, Cham, July 2018
|
| DOI | 10.1007/978-3-319-94298-8_3 |
| Book ISBNs |
978-3-31-994297-1, 978-3-31-994298-8
|
| Authors |
Jennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie, Clifton van der Linden |