↓ Skip to main content
What is this page? Embed badge

The Road to Wicked

Overview of attention for book
Cover of 'The Road to Wicked'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 We’re Off to See the Wizard: In Search of Cultural Sustainability
  3. Altmetric Badge
    Chapter 2 The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter
  4. Altmetric Badge
    Chapter 3 Extending the Yellow Brick Road: More Books and a Technicolor Rainbow
  5. Altmetric Badge
    Chapter 4 Of Living Rooms and Libraries: Oz’s Journey from Fairy Tale to Myth
  6. Altmetric Badge
    Chapter 5 Expanding the Map: Oz in the Public Domain
  7. Altmetric Badge
    Chapter 6 Telling and Selling: The Untold Story of the Witches of Oz
  8. Altmetric Badge
    Chapter 7 “My Entire Body Was Shaking”: Consumers Respond to Wicked
  9. Altmetric Badge
    Chapter 8 “The Audience Unites in One Big ‘Yes!’”: Theater Professionals Reflect on Wicked
  10. Altmetric Badge
    Chapter 9 Pulling Back the Curtain: Wicked Experiences
  11. Altmetric Badge
    Chapter 10 Whither Oz?: Stepping into the Twenty-First Century
  12. Altmetric Badge
    Chapter 11 At the Gates of the Emerald City: Toward a New Theory of Cultural Sustainability
Attention for Chapter 2: The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter
Altmetric Badge

Citations

dimensions_citation
2 Dimensions
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter
Chapter number 2
Book title
The Road to Wicked
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-93106-7_2
Book ISBNs
978-3-31-993105-0, 978-3-31-993106-7
Authors

Kent Drummond, Susan Aronstein, Terri L. Rittenburg

View on publisher site

This page is provided by Altmetric.