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Chapter title |
Marke, Pricing und Service als Kernelemente einer Digitalisierungsstrategie
|
---|---|
Chapter number | 13 |
Book title |
Digitalisierung im Handel
|
Published by |
Springer Gabler, Berlin, Heidelberg, July 2018
|
DOI | 10.1007/978-3-662-55257-5_13 |
Book ISBNs |
978-3-66-255256-8, 978-3-66-255257-5
|
Authors |
Marc Knoppe |