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Mendeley readers
| Chapter title |
Road to Growth: House of Brands, Branded House, or House Blend
|
|---|---|
| Chapter number | 2 |
| Book title |
Business and Management Practices in South Asia
|
| Published by |
Palgrave Macmillan, Singapore, January 2019
|
| DOI | 10.1007/978-981-13-1399-8_2 |
| Book ISBNs |
978-9-81-131398-1, 978-9-81-131399-8
|
| Authors |
Nikhil Raval, Ajay Srinivasan |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 2 | 29% |
| Professor | 1 | 14% |
| Unspecified | 1 | 14% |
| Unknown | 3 | 43% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 29% |
| Economics, Econometrics and Finance | 1 | 14% |
| Unspecified | 1 | 14% |
| Unknown | 3 | 43% |