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| Chapter title |
Nutzen-Index: Wann überzeugen Nutzen?
|
|---|---|
| Chapter number | 4 |
| Book title |
Neuro-Advertising
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-06076-3_4 |
| Book ISBNs |
978-3-65-806075-6, 978-3-65-806076-3
|
| Authors |
Elke Schwarz |