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New Patterns of Power and Profit

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Cover of 'New Patterns of Power and Profit'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: You Get Control When You Recognize the Patterns
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    Chapter 2 Information Changes Everything: It’s Not What You Know, It’s What You Know Before Everyone Else!
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    Chapter 3 The Power of Framing: If You Can’t Answer the Question, Turn It into a Question You Can Answer
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    Chapter 4 Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits Through Differentiation and Delight
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    Chapter 5 Online Brand Ambassadors and Online Brand Assassins: Master the New Role of the Chief Perception Officer
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    Chapter 6 Resources, Platforms, and Sustainable Competitive Advantage: How to Win and Keep on Winning
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    Chapter 7 Understanding the Power of Third Party Payer Businesses and Online Gateways
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    Chapter 8 The Continuing Power of Third Party Payer Businesses
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    Chapter 9 Power and the Potential for the Abuse of Power in Online Gateway Systems: An Analysis of Google
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    Chapter 10 Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, Before They Actually Occur!
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    Chapter 11 Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand a New Business Using Existing Frameworks
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    Chapter 12 Information Changes Everything: Implications for Society
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    Chapter 13 Epilog: What Could Go Really, Really, Wrong?
Attention for Chapter 11: Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand a New Business Using Existing Frameworks
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Chapter title
Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand a New Business Using Existing Frameworks
Chapter number 11
Book title
New Patterns of Power and Profit
Published by
Palgrave Macmillan, Cham, October 2018
DOI 10.1007/978-3-030-00443-9_11
Book ISBNs
978-3-03-000442-2, 978-3-03-000443-9
Authors

Eric K. Clemons

View on publisher site

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