Marketing Scholars: Call for Papers, Research News and more,
Gamifying Human Computer Interaction for Young Consumers, Special issue of Young Consumers; Deadline 15 Oct…
Gamifying Human Computer Interaction for Young Consumers, Special issue of Young Consumers; Deadline 15 Oct…
The paper "A definition for gamification: anchoring gamification in the service marketing literature", authored by Kai Huotari …
We have just published a paper on Gamification: "A definition for gamification: anchoring gamification in the service marketing…