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Mendeley readers
| Chapter title |
Anwendung des One-to-One Marketings bei Connected Cars
|
|---|---|
| Chapter number | 8 |
| Book title |
Dialogmarketing und Kundenbindung mit Connected Cars
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-22929-0_8 |
| Book ISBNs |
978-3-65-822928-3, 978-3-65-822929-0
|
| Authors |
Heinrich Holland |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |