The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?
Article in Heliyon (April 2024)
The most recent citing publications are shown below. View all 19 publications that cite this research output on Dimensions.
Article in Heliyon (April 2024)
Article in Frontiers in Psychology (February 2024)
Article in Neuroscience Letters (October 2023)