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| Chapter title |
The ageing consumer — a historic perspective
|
|---|---|
| Chapter number | 2 |
| Book title |
Marketing to the Ageing Consumer
|
| Published by |
Palgrave Macmillan, London, January 2013
|
| DOI | 10.1057/9780230378209_2 |
| Book ISBNs |
978-1-349-35095-7, 978-0-230-37820-9
|
| Authors |
Dick Stroud, Kim Walker |