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Mendeley readers
| Chapter title |
Das Online-Marketing-Cockpit – 8 Phasen
|
|---|---|
| Chapter number | 2 |
| Book title |
Das Online-Marketing-Cockpit
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-23615-1_2 |
| Book ISBNs |
978-3-65-823614-4, 978-3-65-823615-1
|
| Authors |
Bastian Sens |
Mendeley readers
The data shown below were compiled from readership statistics for 44 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 44 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 13 | 30% |
| Student > Master | 10 | 23% |
| Other | 1 | 2% |
| Unknown | 20 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 13 | 30% |
| Economics, Econometrics and Finance | 9 | 20% |
| Computer Science | 1 | 2% |
| Neuroscience | 1 | 2% |
| Unknown | 20 | 45% |