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Making Innovation Last: Volume 2

Overview of attention for book
Attention for Chapter 6: Looking Ahead to New Product Diffusion
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Citations

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3 Mendeley
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Chapter title
Looking Ahead to New Product Diffusion
Chapter number 6
Book title
Making Innovation Last: Volume 2
Published by
Palgrave Macmillan UK, February 2016
DOI 10.1007/978-1-137-57264-6_6
Book ISBNs
978-1-349-56543-6, 978-1-137-57264-6
Authors

Hubert Gatignon, David Gotteland, Christophe Haon, Gatignon, Hubert, Gotteland, David, Haon, Christophe

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 67%
Lecturer 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Social Sciences 1 33%
Engineering 1 33%