@DavidOAtkins Yeah, there's literally a huge body of social and political science literature on this. Most people don't have ideologies. They have identities. https://t.co/cjK4BMwegT https://t.co/ImhvWfeUPW https://t.co/a03xw36dGo https://t.co/SThI7LIJUt
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People choose #brands that align with their identities. People choose #candidates that align with their identities. Even if those choices could hurt in the end. See: https://t.co/ovFTRr13kg #politics #election2020 #supertuesday
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RT @howlettm: Out in Policy Sciences 52(2) June 2019 - "Social identities in the policy process" Johanna Hornung, Nils C. Bandelow, Colette…
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Out in Policy Sciences 52(2) June 2019 - "Social identities in the policy process" Johanna Hornung, Nils C. Bandelow, Colette S. Vogeler pp. 211-231 https://t.co/X7wV30YpYK https://t.co/MBND4TuJbp