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Mendeley readers
Title |
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten
|
---|---|
Published by |
Springer Fachmedien Wiesbaden, December 2018
|
DOI | 10.1007/978-3-658-24527-6 |
ISBNs |
978-3-65-824526-9, 978-3-65-824527-6
|
Authors |
Lenzen, Sandra |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 33% |
Researcher | 1 | 33% |
Student > Master | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Economics, Econometrics and Finance | 1 | 33% |
Social Sciences | 1 | 33% |