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The Role of Identification in Consumers' Evaluations of Brand Extensions

Overview of attention for article published in Frontiers in Psychology, December 2018
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (84th percentile)
  • Good Attention Score compared to outputs of the same age and source (75th percentile)

Mentioned by

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1 news outlet
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1 X user

Citations

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12 Dimensions

Readers on

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43 Mendeley