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Inter-Organizational Culture

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Cover of 'Inter-Organizational Culture'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Relationship Marketing and Organizational Culture—An Inter-organizational Perspective
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    Chapter 2 Inter-organizational Culture and the Cultural Perspectives
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    Chapter 3 Development of Inter-organizational Culture: The Elements
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    Chapter 4 Promoting an Inter-organizational Culture
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    Chapter 5 Conclusion
Attention for Chapter 1: Introduction: Relationship Marketing and Organizational Culture—An Inter-organizational Perspective
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