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Mendeley readers
Chapter title |
Media Branding and Media Marketing: Conflicts with Journalistic Norms, Risks of Trial and Error
|
---|---|
Chapter number | 23 |
Book title |
Handbook of Media Branding
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18236-0_23 |
Book ISBNs |
978-3-31-918235-3, 978-3-31-918236-0
|
Authors |
Stephan Russ-Mohl, Rukhshona Nazhdiminova |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Switzerland | 1 | 10% |
Unknown | 9 | 90% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 20% |
Student > Master | 2 | 20% |
Unspecified | 1 | 10% |
Professor | 1 | 10% |
Lecturer | 1 | 10% |
Other | 2 | 20% |
Unknown | 1 | 10% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 40% |
Business, Management and Accounting | 3 | 30% |
Arts and Humanities | 1 | 10% |
Unspecified | 1 | 10% |
Unknown | 1 | 10% |