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| Chapter title |
What the CEO Needs to Do
|
|---|---|
| Chapter number | 10 |
| Book title |
Confessions of the Pricing Man
|
| Published by |
Copernicus, Cham, January 2015
|
| DOI | 10.1007/978-3-319-20400-0_10 |
| Book ISBNs |
978-3-31-920399-7, 978-3-31-920400-0
|
| Authors |
Hermann Simon |