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| Chapter title |
Auf dem Weg zur Chinability
|
|---|---|
| Chapter number | 4 |
| Book title |
China-Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-11032-1_4 |
| Book ISBNs |
978-3-65-811031-4, 978-3-65-811032-1
|
| Authors |
Andreas Tank |