You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Marketing and Advertising in E-Commerce
|
|---|---|
| Chapter number | 9 |
| Book title |
Electronic Commerce
|
| Published by |
Springer International Publishing, January 2015
|
| DOI | 10.1007/978-3-319-10091-3_9 |
| Book ISBNs |
978-3-31-910090-6, 978-3-31-910091-3
|
| Authors |
Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 23 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 13% |
| Lecturer | 2 | 9% |
| Lecturer > Senior Lecturer | 1 | 4% |
| Student > Ph. D. Student | 1 | 4% |
| Professor | 1 | 4% |
| Other | 2 | 9% |
| Unknown | 13 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 26% |
| Agricultural and Biological Sciences | 1 | 4% |
| Computer Science | 1 | 4% |
| Decision Sciences | 1 | 4% |
| Social Sciences | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 13 | 57% |