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Mendeley readers
| Chapter title |
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets
|
|---|---|
| Chapter number | 8 |
| Book title |
Brand Building and Marketing in Key Emerging Markets
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-19482-0_8 |
| Book ISBNs |
978-3-31-919481-3, 978-3-31-919482-0
|
| Authors |
Niklas Schaffmeister |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 22 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 32% |
| Student > Doctoral Student | 4 | 18% |
| Student > Bachelor | 3 | 14% |
| Student > Ph. D. Student | 2 | 9% |
| Researcher | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 5 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 41% |
| Social Sciences | 3 | 14% |
| Design | 2 | 9% |
| Earth and Planetary Sciences | 1 | 5% |
| Engineering | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 5 | 23% |