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Das einfache und emotionale Kauferlebnis

Overview of attention for book
Cover of 'Das einfache und emotionale Kauferlebnis'

Table of Contents

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    Book Overview
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    Chapter 1 Der “Reason to believe”
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    Chapter 2 Der Weg zur Einfachheit – Benutzerfreundlichkeit in der Service- und Produktentwicklung
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    Chapter 3 Der Weg zur Emotion und zum Erlebnis – Emotionen im Marketing
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    Chapter 4 Methoden der Beeinflussung
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    Chapter 5 Überzeugen mit System
Attention for Chapter 1: Der “Reason to believe”
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Citations

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