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Mendeley readers
Chapter title |
Funktion, Emotion, Kommunikation. Der Beitrag von digitalen Medien zum Nutzen von Marken für Konsumenten
|
---|---|
Chapter number | 5 |
Book title |
Marken und Medien
|
Published by |
Springer Fachmedien Wiesbaden, October 2015
|
DOI | 10.1007/978-3-658-06934-6_5 |
Book ISBNs |
978-3-65-806933-9, 978-3-65-806934-6
|
Authors |
Prof. Dr. Thomas Heun, Thomas Heun |
Editors |
Stefanie Regier, Holger Schunk, Thomas Könecke |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 50% |
Student > Master | 2 | 25% |
Unknown | 2 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 25% |
Social Sciences | 2 | 25% |
Economics, Econometrics and Finance | 1 | 13% |
Design | 1 | 13% |
Unknown | 2 | 25% |