You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior
|
---|---|
Chapter number | 80 |
Book title |
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-11815-4_80 |
Book ISBNs |
978-3-31-911814-7, 978-3-31-911815-4
|
Authors |
Sahar Karimi, K. Nadia Papamichail, Christopher P. Holland, Karimi, Sahar, Papamichail, K. Nadia, Holland, Christopher P. |
Editors |
Michael W. Obal, Nina Krey, Christian Bushardt |