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| Chapter title |
B. Konzeptionelle und theoretische Grundlagen
|
|---|---|
| Chapter number | 2 |
| Book title |
Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-12169-3_2 |
| Book ISBNs |
978-3-65-812168-6, 978-3-65-812169-3
|
| Authors |
Marc Schnöring |