Organic Versus Solicited Hotel TripAdvisor Reviews: Measuring Their Respective Characteristics

Overview of attention for article published in Cornell Hotel & Restaurant Administration Quarterly, November 2018

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Hotels that participate in TripAdvisor’s Review Express review solicitation programs add volume to their review count. But are the incremental reviews generated good for the hotel? https://t.co/u4Mqosb6gC #WordOfMouth

25 Dec 2018

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