According to a new study, prolonged exposure to an indulgent/rewarding food scent induces pleasure in the reward circuitry, which in turn diminishes the desire for actual consumption of indulgent foods. User MotherHolle, in the Reddit Science subreddit, 21 Jan 2019
Cross-modal sensory compensation: How marketers sell junk food by manipulating scents. User ZooGarten, in the KetoScience subreddit, 16 Jan 2019