Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity
Article in European Journal of Marketing (February 2024)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Why we like to touch: Consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Article in Psychology and Marketing (February 2023)
Thinking Outside the Box: The Influence of Product Metaphors on Aesthetic Judgements in Design Innovations
Article in Psychology of Aesthetics Creativity and the Arts (September 2022)