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Chapter title |
Konsumerisation von B2B – Angleichung des gewerblichen Online-Kaufs an den B2C-E-Commerce
|
---|---|
Chapter number | 6 |
Book title |
Handel mit Mehrwert
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-21692-4_6 |
Book ISBNs |
978-3-65-821691-7, 978-3-65-821692-4
|
Authors |
Gerrit Heinemann, Heinemann, Gerrit |