Research: When a men-typed product (e.g. beer) is produced by a woman, it's evaluated more negatively than an identical product made by a man. But, women-typed products (e.g. cupcakes) made by men are not disadvantaged in ratings. #ProductMarketing https
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RT @asociologist: "products made by women are disadvantaged in male-typed markets, but products made by men are not disadvantaged in female…
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Research: Products made by men are not disadvantaged in female-typed markets (e.g., cupcakes), but products made by women are disadvantaged in male-typed markets (e.g., craft beer). https://t.co/0xNN07O7hn
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@PsychRabble I write about craft beer, so I wanted to read the methodology of this study, but can't without paying $45. Do you have access to Oxford Academic? https://t.co/mMKIz1oNBe