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New article by #USFCA Zifei Fay Chen "Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data" https://t.co/eRT4HHzoQb
New article by #USFCA Zifei Fay Chen "Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data" https://t.co/eRT4HHzoQb
Happy to share my new #pub with wonderful coauthors @yigraceji @ZCathyLi and Weiting Tao. We looked at how functional and emotional traits in social media posts impact user responses via analysis of 33,379 posts from 106 companies’ Facebook accounts. https